Recent report revealed that Tesla managers was being asked to identify their subordinates’ position which were critical to their operations, fuelling speculation for a massive layoff in the company. The query, which was sent out to managerial levels soon after Tesla cancelled bi-annual performance review for some of its employees.  

The report came as the company faces stiff competition in the global market and softening demand for electrical cars. According to a separate report, Tesla sold only one unit in South Korea last month as consumers casts their doubt on its quality of production.  

Moreover, Tesla faces immense competition in their biggest market potential – China as their main rival, BYD continues to see solid vehicle sales growth. Despite efforts from Tesla in reducing the selling price for a third of their offerings, BYD reported solid sales growth, with its figure growing more than double. Tesla’s sliding market share is alarming, with analysts downgrading their rating and target price for its stock.  

(Comparison of unit sales between Tesla and BYD) 

Comparatively, Tesla reported deep earnings slump in Q4 2023, with CEO Elon Musk warned for a “notably lower” growth in 2024. On the other hand, BYD came in strong in terms of delivery, albeit missing earnings expectation due to large price cuts. For the time being, due to bleak outlook and immense price war within the electric car industry, we may see further divergence in both company’s performance due to varying targeting strategy and approach.  

As of writing, Tesla share price ticks up 0.02% to 187.62 during after-hours trading session. 

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